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Just Birdie was born in the south of France, in a small and iconic village called Saint Tropez, on the French Riviera, where fashion meets legends. This village, well-known for its beaches, parties and games of petanque, is also famous for the mistral, a breeze that can turn the hottest days into the coolest nights. Embracing this feature of St. Tropez, Just Birdie decided to bypass beach towels and swimsuits and focus its core business on sweaters and over wear accessories that the Tropezian aficionados were missing at night to remain fashionable yet warm. Just Birdie created a unique blend of finest quality cashmere, silk and wool to achieve the perfect compromise of lightness and warmth sought after by its faithful clients. The key to our success is having rejuvenated the classics (including v-necks, round necks and cardigans) in over 30 colors, each more vibrant than the next. Just Birdie’s Italian design is reflected in its well-tailored and cotemporary style for women as well as men.
Recently, Just Birdie's newest focus has been on developing numerous versatile accessories and statement pieces for its feminine clientele, who is looking for the perfect item to wear or give as gifts without having to worry about the size or accompanying ensemble. The results are beautifully crafted scarves with buttons, capes and ponchos that have become the new best-sellers of the brand. Capitalizing on its success on the waterfront and following its clients’ demands, the brand has also developed a following in the French Alps in the beautifully renowned ski resort of Megeve. Who knows where the mistral will take us next…